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Jennifer and Kevin McCoy's "Airworld"


Walker Art Center Calendar


September 1999

Institution Walker Art Center
This "site" is a series of banner ads that appears on real sites across the Web alongside Intel processor and Absolut Vodka ads, courtesy of Doubleclick. Each of the ads includes guru-sounding/gurulike aphorisms, such as "are you lost? reorganize," "option: business as usual," "reorganize domain," or "trial agent." When you click on the ad, you are whisked to the corporate homepage of Airworld, where the same confusion continues. A "jargon machine" dynamically pulls text blurbs from business and technology Web sites, evoking the traditional hierarchy of a corporate site with its categories such as Alliances, Solutions, Technology, Home Office, Recruitment, and Shopping. Felix Stalder's accompanying essay critiques the current development of net commerce.
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Type: Commentary, overview
Source: Walker Art Center Calendar, Jennifer and Kevin McCoy's "Airworld," September 1999.
Rights: Walker Art Center, 1999.
Added to Site: March 1, 2009