"All over the Hollywood area there are shops that sell hairdressing supplies, i.e. peroxide, etc. Sometimes there's just a big sign "BEAUTY" stuck in the landscape. Sort of poetic . . . and the way it (the word) starts with BE."--Jack Pierson, 1995

Jack Pierson is an artist who has worked in media ranging from drawing and photography to painting and sculpture. He often mines urban popular culture: in this case, the piece was created from letters found in a scavenging expedition of Los Angeles' "signage graveyards." His ironic commentary on commodified glamour, roadside attractions, and the power of the media has associated Pierson with the beatnik search for identity found in the writings of Jack Kerouac and Hunter S. Thompson.