In 1962 Ruscha produced a book called Twentysix Gasoline Stations, a collection of deadpan documentary photographs he made of gas stations along Route 66 between Los Angeles and his hometown of Oklahoma City. Later he produced a painting and several screenprints based on the photographs. Like many of Ruscha's works,Double Standard has a punning title. The Standard sign urges you to buy your gas here, but it has other connotations--"the model against which others should be measured," for example, and "mediocre or commonplace." The title Double Standard--deriving from the crossed signs--suggests unfairness, especially in judging male and female behavior.